1. Creativity. When you hire a branding agency, you get the benefit of having a bunch of creative minds collaborating on your projects. Agencies attract writers, graphic designers, illustrators, and artists, which inherently cultivates exciting and compelling ideas. You get a lot of fresh brains that think outside the dots!
Search engine optimization (SEO) used to focus on sprinkling keywords throughout web pages to increase the chance that a potential customer finds your website through a search engine. However, this approach ignored the quality and relevance of the content itself as well as helping the reader understand what steps to take next. But, Google got smarter. The SEO tricks of yesterday no longer work and finally consistent, quality content most often wins out.