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SEO

Why you Need Technical SEO

SEO

22

Jan 2021

Lucky for you, you have a friend who has a degree in web development. Their portfolio is quite impressive, and they even promise to optimize your site for organic search. Your newly redesigned site goes live in no time, but guess what? The new (and consistent) traffic you were expecting never comes…

So, you have an old, rusty site that needs a serious upgrade. You decide that a website redesign is the best way to generate more leads, traffic, and sales.

Lucky for you, you have a friend who has a degree in web development. Their portfolio is quite impressive, and they even promise to optimize your site for organic search. Your newly redesigned site goes live in no time, but guess what? The new (and consistent) traffic you were expecting never comes…

Sound familiar? Perhaps you were caught up in the excitement of a new-look website and didn’t focus on what truly matters: technical SEO.

Your friend might know a lot about general SEO, but your new site will never really pull its weight without technical SEO.

In this blog, we’ll take a deep dive into technical SEO, why it matters, and how it can be used to optimize your site to its fullest potential. Read on!

What is Technical SEO, Exactly?

Website
Website
Analysis
Analysis
Content
Content
Backlinks
Backlinks
Keywords
Keywords
Social media
Social media
Ranking
Ranking
Optimization
Optimization

Technical SEO refers to improving the technical aspects of a website so that its pages rank higher on search engines. In short, technical SEO allows your site to become more traceable, understandable, and indexable by search engines. That way, customers can discover your pages more easily.

Technical SEO forms part of on-page SEO, which represents the optimizations under your control within your website. It is the opposite of off-page SEO, which focuses on creating market authority for your site by building a network of relevant links.

Why Technical SEO Matters

Think of technical SEO as the backbone of your site; without it, your site is just a bunch of mush and fluff that won’t stand up to a good or even lethargic search engine.

You can rebuild your website from scratch, but if no one visits it, or if they don’t spend enough time on it to purchase something or get acquainted with your content, then it will merely act as ‘shaky ground’ that people quickly step over to go to a different site.

With that in mind, search engines always intend to provide the best search results of what users are looking for. And the best results are the pages that are technically optimized and offer a great browsing experience.

When you simplify the website codes, for instance, it not only becomes simpler and more understandable for the search engine but also improves user experience by accelerating load speed. When search engines notice your effort to improve user experience, you might be rewarded with higher rankings and rich results- and new customers will want to stay on your site even longer! Below, we look at some key characteristics of a technically optimized site.

How To Improve Your Technical SEO- The Ultimate Checklist

Like we said, technical SEO isn’t something you should take lightly- especially if you’re getting a new website or rebuilding the current one from scratch.

So, what are some of the elements you can emphasize to raise your technical SEO? While it’s impossible to list all of them in this blog, here are some of the key elements to consider.

1. The Need for Speed

It’s also worth noting that Google hates it when your potential buyer is back at the search engine page looking for a different entry on the list. The search engine calls this “pogo-sticking,” which basically means that your pages took too much time to load for the searched keyword. You might get punished for it by having your site dropped further down in search results. To avoid all this trouble, why don’t you play nice with Google and optimize your technical SEO?

2. It Should Include Title Tags

A title tag appears in the head section of each page and offers an initial clue as to what your pages’ content is about. While it has little impact on your organic ranking, a title tag is the main reason why prospective buyers click on your site in the first place!

That said, duplicate, poorly crafted, or otherwise missing title tags can all negatively affect your search results, so make sure you’re technically optimizing for this element.

3. Don’t Forget Meta Description Tags

Alongside title tags, meta descriptions are essential in attracting more user clicks from SERPs. These short paragraphs appearing on SERPs are your biggest opportunity to market content to web searchers and let them know exactly what your pages have with regard to what they’re looking for. So when you decide to optimize your site for technical SEO, meta descriptions should be a no-brainer!

4. It Should be Crawlable for Google & Other Search Engines

Google uses crawlers to spider or index your website. The robots follow links to discover and understand your pages. You can make the crawler’s work easier by including a robots.txt file in your site architecture. This powerful tool can help sort out pages on your site that you don’t need indexed or would rather not have indexed for different reasons. Ideally, a robots.txt file should be added during a website redesign.

5. It shouldn’t Confuse Search Engines with Duplicate Content

You’ve just uploaded an exceptional blog post. It’s optimized and chock-full of relevant nuggets for the reader. What stops a competitor from uploading the same content? Without canonical link functions, Google has no way of establishing the blog’s authenticity and might end up ranking both of your pages lower. Or they might not be ranked at all! To avoid such a drawback, be sure to optimize your site for canonical links.

6. It Should be Optimized for Mobile Devices

Google likes mobile-responsiveness, and it started chatting up responsiveness and mobile device in 2015 when it launched mobile-friendly tests. This means the search engine prioritizes sites that offer a smooth mobile browsing experience. So if your site isn’t optimized for mobile, you’re at a considerable disadvantage.

Mobile responsiveness means making sure your website loads fast on a tablet, loads fast on a desktop, and loads fast and adjusts to screen size on a mobile gadget. Text and image need to be properly aligned and flexible to fit on the screen. Web searchers shouldn’t have to keep flipping their devices around to get a better view of your content, products, or services.

The team at Ninedot can help you get started with the nooks and crannies of technical SEO. Get in touch with us today and let us furnish you with a unique SEO plan that’s focused on revenue growth. Let’s Grow Business- Together!

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