If you’re in SaaS, fintech, or another complex B2B vertical, you've probably asked:
“We’ve been publishing content, so why aren’t we ranking? And why aren’t leads converting?”
It’s a common frustration. The reality? Most SEO strategies are built for B2C companies, not B2B buying journeys. They're optimized for high-volume clicks, not high-consideration decisions.
But B2B is a different beast. You’re selling complex, high-ticket solutions to committees, not sneakers to single buyers. And that requires a very different SEO playbook.
Here’s how to build SEO that actually drives pipeline for B2B tech.