SEO & Web Design Insights | Ninedot

The Pet Industry Is Booming, So Why Are So Many Pet Websites Still Boring?

Written by ninedot | Apr 8, 2025 12:30:00 PM

Why Haven’t Pet Brands Kept Up with Digital Expectations?

We just got back from Global Pet Expo, and while the treats were top-tier… the tech? Not so much.

We met premium pet brands, ambitious startups, and long-standing legends doing incredible things,  with better ingredients, sustainable toys, and vet-approved formulas. But one thing squeaked louder than a rubber duck at a funeral:

👉 No booth had a truly engaging digital experience.
👉 No personalization. No AI. No smart integrations.
👉 And those QR codes? They just went to a homepage.

We can do better.