You’ve invested in a beautiful new website. It looks stunning, your developer friend promises it’s “SEO optimized,” and you expect traffic and leads to start flowing.
But they don’t.
If this sounds familiar, you’ve likely overlooked one of the most critical components of search engine success: technical SEO.
Even the most modern-looking websites fail to rank if they lack the structural elements that make them discoverable by search engines like Google.
Let’s break it down.