3 Generations of Quality

Change is hard. How do you take a well respected local brand and make it better? Ask those who helped to build this more than 70-year-old business into a successful business is how.

Through user research and community and regional surveys, Ninedot collected enough market data to create a sound strategy as a foundation for the creative and inbound marketing to grow from.

With a sound strategy in place, Ninedot was able to rebrand Mozzone Lumber into a more modern and cohesive go-to-market business to attract various personas including architects, builders, developers, contractors, and global sales distributors. The results? Lead generation increased from all marketing assets by more than 135%  and continues to grow today.