Animal welfare organizations have been perceived as heroic entities that rescue animals from perilous circumstances for decades. However, the reality is far more nuanced, and the messaging of these organizations requires updating.
Although animal shelters supply safe havens for abandoned and abused animals, Brad Shear explains that the constituencies these organizations serve have a greater reach. As a seasoned professional in the animal humane industry, Brad understands that sometimes pet owners may be unable to care for their animals due to extenuating circumstances. As a result, animal care facilities have come to act as liaisons, providing access to pet food, affordable veterinary care, foster care, and temporary housing.
In this episode of Marketing Tails, Mark Bevington sits down with Brad Shear, CEO of Potter League for Animals, to talk about the advantages of animal welfare organizations. Brad discusses the services Potter League offers, why animal welfare organizations’ messaging requires an overhaul, and the obstacles these types of facilities encounter.
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!