A report by the Bureau of Labor Statistics indicates that one in nine people are self-employed. Yet many individuals fear self-employment due to the perceived security they’ve associated with the corporate safety net. How did a “corporate refugee” abandon the “one job for life” ideology and take the leap toward self-sufficiency?
After 34 years in corporate America, Gerry Romanelli felt stuck as his career plateaued in his late 40s. Determined to control his destiny, he started a franchise business with a focus on logistics and pets. Gerry built his entrepreneurial journey around growing a business people will continue to spend money on despite economic conditions. He emphasizes the importance of understanding the industry, finding a niche, and adding value to succeed, sharing his wealth of knowledge in marketing and sales and encouraging aspiring entrepreneurs to start their own businesses.
In this episode of Marketing Tails, Mark Bevington welcomes Gerry Romanelli of Romanelli Ventures to discuss franchise ownership and secrets to small business success. Gerry discusses his transition from a corporate career in logistics to pet grooming franchises and other small businesses, mistakes to avoid in entrepreneurship, and franchise growth strategies.
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!