Here's a glimpse of what you'll learn:
- [1:50] How Michael Soler's passion for dog training grew to a business success story
- [3:37] The three scientific foundations of dog training every trainer should know
- [8:11] Adapting dog training methods to fit the pet's living environment
- [10:59] Parents’ impact on their child's perception of relationships and interactions
- [14:15] Why pet owners should seek trainers that understand their pet's lifestyle
- [19:13] Michael's counterintuitive strategy for marketing his business and forcing growth
- [23:50] The importance of focusing on one customer at a time for long-term success
- [30:25] Michael's thoughts on maintaining focus in business
- [38:11] Lessons from Michael's mentors that drive his business philosophy and leadership
In this episode…
How can one transform what was once a simple passion and comforting hobby into a flourishing business? What does it take to redefine an entire industry by focusing on genuine human and pet needs? Could understanding the hidden dynamics of behavior be the key to unlocking a prosperous and contented life?
The passion for entrepreneurship and commitment to impactful service comes front and center as Michael Soler, an ex-Marine turned entrepreneur, shares insights from years of business experience. Michael discusses the inception of Blue Line K-9 Dog Training and the distinct training approaches that make it stand out, delving into the psychological aspects of dog training. He candidly discusses his journey from military service to pioneering a distinct approach to dog training, recognizing the nuanced needs of pets and their owners over conventional methods. By valuing the personal touch and human connection, Michael has expanded his venture to multiple locations, successfully adapting to challenges and transforming the pet training landscape.
In this episode of Marketing Tails, Mark Bevington hosts Michael Soler, Founder of Blue Line K-9, to discuss the power of personal growth and the importance of risk-taking. Michael delves into the story behind Blue Line K-9 Dog Training, opens up about his strategies for business expansion, the value of deeply understanding your clientele, and the impacts of embodying a service-oriented mindset.
Resources mentioned in this episode
Quotable Moments:
- "The chief cause of failure is trading what you want most for what you want now."
- "Focus on building the relationship between the person and their dog, not just training the dog to do tricks."
- "If you're doing the right thing, it will work into the right points."
- "You will reap what you sow. God will provide for you, and that's what you need to focus on."
- "You matter. So if I could be of any help, please feel free to reach out to me."
Action Steps:
- Offer unique value propositions to stand out in your industry: This aligns with providing superior service by going above and beyond what's expected, resulting in organic business growth.
- Differentiate your services based on your client's environments and specific needs to provide tailored solutions: Such customization fosters a more impactful and positive experience for both the service provider and the consumer.
- Reinforce positive behaviors through consistency and repetition in training processes, whether for animals or business practices: Adopting consistent habits leads to long-term discipline and success.
- Expand business reach without compromising the quality of service by meticulously selecting like-minded team members: Building a team with shared values ensures that the core mission of the company is upheld irrespective of geographic expansion.
- Embrace tasks that challenge your comfort zone to achieve greater freedom and success: Engaging in uncomfortable but necessary activities eventually opens opportunities for personal and professional advancement.
Sponsor for this episode
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!