3TBrands: Connecting Pets, Parents & Retailers | Marketing Tails

Here's a glimpse of what you'll learn:

• [01:15] George Barton shares the rich history of 3TBrands' product lines
• [02:05] How infant safety standards are revolutionizing pet toys
• [04:27] George's top picks for pet industry shows 
• [05:44] Navigating the evolving pet consumer landscape 
• [07:33] Insights into the rising demand for sustainable pet products
• [11:20] The success behind 3TBrands' brick-and-mortar strategy
• [17:29] Using the power of social media for pet consumer engagement
• [21:51] How CRMs and personalized e-commerce can boost your pet brand
• [29:57] Pacing business operations for sustainable growth

In this episode…

In today's rapidly evolving pet industry, how do traditional companies pivot to capture the ever-changing demands of modern pet consumers? With a rich history in infant and baby products, one company found a unique bridge to the pet market, leveraging decades of experience to create innovative, safe, and engaging pet products. How did they align generation-spanning expertise with contemporary digital trends to resonate with consumers?

Growth marketer George Barton shares 3TBrands’ journey of harnessing its 90-year heritage in baby product manufacturing to innovate within the pet product space. George discusses the importance of understanding and responding to modern pet consumers, illustrating how personalized marketing, sustainability initiatives, and strategic distribution partnerships have solidified 3TBrands' presence in the market. By integrating child product safety measures into their design processes, they simultaneously address safety concerns and cater to the sentimental value many pet owners places on their ‘fur babies.’ George also stresses the importance of strategic industry shows like Expo East, ensuring pet brands remain at the forefront of innovation while meeting consumer expectations.

In this episode of Marketing Tails, Mark Bevington chats with George Barton, Marketing Director at 3TBrands, about innovating pet products sustainably. George discusses how 3TBrands leverages omnichannel marketing to grow its presence, the intersection of tradition and innovation in the pet industry, and the importance of community and giving back. Tune in for insights on navigating shifting consumer behavior, competitive retail landscapes, and technology innovations — without losing the human touch.

Resources mentioned in this episode:

• Ninedot
• Mark Bevington on LinkedIn
• George Barton on LinkedIn
• Tall Tails
• Original Territory

Quotable Moments:

• "A bored dog is a destructive dog, and a destructive dog doesn't get adopted." 
• "Go slow to go fast. I need to remind myself to take a beat and think it through." 
• "Our pets are our fur babies, and there's a lot of overlap with the customer segments who buy baby and who buy pet."
• “The modern pet consumer is changing so rapidly and dynamically; that's one of the biggest challenges right now." 
• "Tall Tails has become the first and only pet brand within the toy space to offer a digital frequent buyer program within the toy category."

Action Steps:

1. Leverage consumer insights for product development: Tap into consumer behavior to ensure products meet actual consumer needs, increasing their market relevance and appeal.
2. Capitalize on emerging trends: Attend trade shows to stay informed, incorporate trending elements into strategies, and keep your brand competitive.
3. Enhance customer engagement through social media: Increase brand visibility and create a community around the brand, enhancing customer loyalty and interaction.
4. Implement personalization in digital marketing: Tailored marketing messages make consumers feel understood and valued, fostering a stronger brand connection.
5. Adopt a synergistic brand management approach: Maintain clarity and coherence in marketing efforts, ensuring each brand benefits from shared strengths while maintaining its unique identity.

Sponsor for this episode

This episode is brought to you by Ninedot.

Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business. 

Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling. 

We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients. 

We’re excited to build a relationship with you.

If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!