Here's a glimpse of what you'll learn:
- [02:27] How Tori Mistick turned a simple blog into a business
- [03:42] The power of personal stories in blog posts
- [05:42] Long-form content is making a comeback: what to know
- [07:52] Why is authenticity crucial in digital marketing?
- [10:48] The underrated value of building visibility online
- [18:48] Tori's mission to empower women entrepreneurs in pet business
- [22:58] The concept of dog enrichment and its benefits
- [27:28] Tori's big plans for her membership community in 2025
- [32:48] Insights on sustainability trends in pet industry
In this episode…
In the evolving pet industry, authenticity is key to building trust and credibility. With countless choices flooding the market, how can entrepreneurs make their mark and resonate with discerning pet owners? And what does it take to turn a curated love for creatures into a full-blown career?
Tori Mistick, a leading figure in the pet industry, shares her journey of turning a simple blog into a full-time career while empowering women entrepreneurs. Reflecting on her blog’s evolution into a lifestyle brand, Tori discusses the pet industry's shift towards authenticity, emphasizing the value of connecting with your audience through relatable stories. She also dives into the resurgence of long-form content that's rich with personal experiences and why it's crucial to have mentors and role models in every field. Her approach highlights the significance of visibility and connection, especially for solopreneurs navigating the digital world.
In this episode of Marketing Tails, Mark Bevington chats with Tori Mistick, Founder of Wear Wag Repeat, about pet entrepreneurship and digital authenticity. Tori provides insights into effective marketing strategies in the pet industry, the impact of canine enrichment on pet well-being, the evolving role of women in the industry, and the significance of sustainability and innovation.
Resources mentioned in this episode:
Quotable Moments:
- "Wear Wag Repeat was just a creative outlet, but traction quickly built on dog-related posts, leading me to a vibrant pet blogging community."
- "In the pet industry, over 70% of pet service providers are women, but there's a gap at the C-suite and leadership positions."
- "Enriching our dog's lives means adding experiences to improve their life, like music while home alone or varying their feeding routine."
- "People want to know where ingredients are from, like ‘is the packaging recyclable?’ It's crucial to share your values and brand mission."
- "No one's worried about what you're doing; they're consumed with themselves. Pursue what you want without fear of judgment."
Action Steps:
- Embrace authentic content creation: Focus on creating genuine content based on personal experiences or expert interviews. This builds trust with both your audience and search algorithms, especially in a digital landscape crowded with AI-generated content.
- Prioritize visibility and relevance: Strive to increase your visibility, but ensure your content and products are relevant to your target audience. This attracts an audience who will engage with your brand meaningfully.
- Engage in meaningful networking and community building: Join or create communities that align with your interests and professional goals to create collaboration opportunities and stay abreast of industry trends.
- Incorporate canine enrichment practices: If you're in the pet industry, explore dog enrichment activities to engage and add value to your audience's lives, providing non-product-centric content that resonates with pet owners.
- Leverage sustainable and innovative practices: Focusing on sustainability and innovation can position your brand as forward-thinking and socially responsible, meeting the growing consumer demand for eco-friendly options.
Sponsor for this episode
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!