Every business is different, but the basics remain the same. Thus, marketing automation can help your business grow in wide-ranging ways.
Why your website shouldn't be "set it and forget it"
Your website is the backbone of your company and, naturally, the first stop your prospective customers take to understand your organization and anything you have to offer. Studies show that 88% of buyers pre-search the internet first before purchasing, a behavior that gives rise to the significance of having a good website for today's business.
Therefore, your website should be a well-crafted and creative representation of your business that showcases your integrity and reflects a modern and compelling aesthetic. And just like vehicles, websites need maintenance to operate effectively. Properly maintaining your website helps increase the number of new visitors, ensure site security, boost returning traffic, and more.