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hello@ninedot.com
headquarters

Ninedot LLC
225 Dyer Street
Providence, RI 02902   

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WEBSITE DEVELOPMENT, UI/UX, WEB

5 Reasons You Need Website Maintenance

15

Nov 2021

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Every business is different, but the basics remain the same. Thus, marketing automation can help your business grow in wide-ranging ways.

Why your website shouldn't be "set it and forget it"

Your website is the backbone of your company and, naturally, the first stop your prospective customers take to understand your organization and anything you have to offer. Studies show that 88% of buyers pre-search the internet first before purchasing, a behavior that gives rise to the significance of having a good website for today's business.

Therefore, your website should be a well-crafted and creative representation of your business that showcases your integrity and reflects a modern and compelling aesthetic. And just like vehicles, websites need maintenance to operate effectively. Properly maintaining your website helps increase the number of new visitors, ensure site security, boost returning traffic, and more.

Here are 5 reasons for website maintenance:

1. Avoid Website Errors

If you don't maintain your site, visitors may encounter broken links, 404 warnings, and other errors, and most of them are likely not going to return again, leading to a high bounce rate. According to Retargeter, only 2% of web traffic converts on the first visit to your website. But what if their first visit is the last due to the errors they experience on your site?

Upkeep of your site and prevention of error accumulation tells your clients that your organization is trustworthy and reputable. Doing away with website errors keeps your site steady, and again, who loves going on a page and seeing the errors? No one. It's, therefore, crucial to ensure that your users get an experience they're going to love.

2. Keeping Your Website Secure

With more businesses and customers depending more and more on the internet to get goods and services, the issue of security has become increasingly significant. Statistics show that the number of digital buyers globally keeps rising, and so does the number of hackers.

One major importance of maintaining your website is to ensure that your website's security measures are up-to-date. Keeping your site's security updated protects your website from hacker attacks, which could make your clients' personal data vulnerable.

3. Have Your Website Updated with the Most Current Security Patches and Bug Fixes

If you're using a content management system (CMS) or any other web-based software, it's crucial to keep it updated with the most modern bug fixes and security patches. One way hackers try to gain access to a website is through outdated software.

As bug fixes and security patches become available, cyber-criminals try to take advantage of sites that are not active in updating the software on their websites. And since the last thing you want is for your visitors to get infected by software downloaded from your website, maintaining your website is crucial.

4. Enhance SEO

Google search engines love up-to-date content. The more frequently you modernize your website, the more frequently the search engines will visit your site and boost your rankings. And the opposite is true.

Again, the loading time of your website matters a lot, and it's a big consideration for Google search engines. This is because if the site is slow, visitors tend to spend less time there. And alongside keeping visitors there for a long time and improving your search engine ranking, enhancing a website's speed helps you reduce operating costs.

Not only does showing search engines that your website has new content help improve your rankings, but it also offers you more opportunities to rank particular words.

5. Improve User Experience

With all the competition out there, if your website is hard or confusing to use, your organization is likely to lose potential clients because of it. 88% of visitors are less likely to return to your website after a bad experience. When you perform website maintenance on your site, your website will constantly be improved, making it easier to use.

These enhancements encourage users to engage as well as stay on your website for more extended periods. In other words, website maintenance helps enhance the user experience of your website and encourages more user engagement.

Why Hire a Website Maintenance Team?

At first, maintaining the website yourself may seem like an easy and cost-effective thing to do. But, eventually, hiring a website maintenance team could be the best thing to do. Here are some reasons why:

1. Fewer Expenses

Fewer costs are a powerful motivation, as well as the first of many advantages of outsourcing. With in-house development, you invest funds in hiring people, training them, and providing them with tools. When you outsource, you skip many of these expenses, lowering your overall expenditure.

2. Better Risk Management

We know what to look for, what to expect and  how to fix it. Our experienced developers can reduce risks that could result from your in-house team, especially if they are not well-trained in the field.

3. Significant Time-Saving

By hiring a maintenance team for your organization, you get time to entirely focus on other areas of your business without needing to worry about your website. This means you can focus on enhancing your business efficiency and productivity, and rest assured that your site is in safe hands.

Final Thoughts

Trying to deal with your own website maintenance is like attempting to fix your own vehicle, though at times you might succeed in it, it's better left to the professionals. By hiring a competent maintenance team to maintain your website regularly, you'll increase its performance as well as provide a safe and secure environment for your visitors.

 

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