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INBOUND MARKETING, Marketing Automation

5 Ways Marketing Automation Can Grow Your Business


Aug 2021

Every business is different, but the basics remain the same. Thus, marketing automation can help your business grow in wide-ranging ways.

So what's the big deal about marketing automation?

According to a recent study, almost 50% of companies that invest in marketing automation realize a return on that investment within the first 2 to 6 months, and 76% experience that ROI within the first 7 to 12 months. If you are looking to grow your business, you need to look for ways to improve efficiency and accomplish more tasks in less time; and marketing automation can be an excellent solution. In addition, keeping up with client's demands can be challenging unless you adopt marketing automation.

According to HubSpot, about 68% of businesses depend on marketing automation to achieve their marketing goals. Undoubtedly, adopting marketing automation will help you increase your revenue and grow your business. If you haven't started to use the marketing automation tool, now is the best time to start.

In simple terms, marketing automation is the process of using technology and software to automate, optimize and measure repetitive online marketing tasks. Automating online marketing tasks such as sending emails, qualifying leads, and posting to social media will bring efficiency to your business and provide a better experience to your target and existing customers.

In addition, marketing automation allows you to measure the results of your efforts without straining. However, most modern marketers are facing challenges finding the right tools and software to automate their marketing.  Fortunately, the Ninedot team is readily available to solve your marketing challenges. We use HubSpot to help automate your workflows, saving you time and scaling your growth.

How Marketing Automation Fosters Business Growth

Every business is different, but the basics remain the same. Thus, marketing automation can help your business grow in wide-ranging ways.

Below are the advantages of marketing automation for your business:

1. Improved Productivity and Time Efficiency

When you work smart, you can accomplish more in less time. Marketing automation saves your time and effort doing repetitive manual tasks allowing you to focus on parts of your business that need more attention. For example, you can focus more on your sales funnel and convert more leads to customers. Having an automated business tool gives you peace of mind knowing your business is working even when not working.

2. Reduced Costs

When you are overwhelmed with daily activities in your business, you will need to hire employees to help you with the workload. As a result, you will pay them for their services, costing you the money you could use elsewhere. Marketing automation reduces costs in your business by eradicating the need for some resources. In addition, you can use marketing automation to manage data. It can update, store, delete and distribute data without the need for manual action.

3. Personalized Customer Experience

Marketing automation saves time you could have spent on repetitive tasks and allow you to focus on catering to your clients. You can spend more time learning about your customers' purchasing behaviors, understanding your target customers, gathering feedback from customers, and personalizing their experiences to achieve better results. Marketing automation converts website visitors to leads and  segments them into various categories depending on different criteria and characteristics. This information about your audience, such as buying behaviors, will give you insights on how to market to them effectively. 

4. Improved Lead Nurturing Ability

By automating your marketing tasks, you can increase conversions without increasing your marketing expenses. Most businesses recognize marketing automation as one of the easiest and efficient ways to nurture leads and increase conversions. The more your prospects feel engaged, the more likely they will purchase your products and services. A study has revealed that business that responds to leads quickly are more likely to push the prospects further into their sales funnel. 

5. Higher Client Retention Rate

After converting leads to customers, the next most significant difficulty is retaining them. Retaining clients can significantly increase your business's revenue. Companies have found an easy way of retaining customers by using marketing automation tools to send personalized messages to keep the customers engaged. Marketing automation provides you with data-driven insights to effectively address your present customers' concerns and keep them engaged.

Marketing Automation saves you the time you could have spent doing manual marketing tasks, and you can use the time to focus on scoring more leads, increasing your business's revenue, and achieving sustainable growth.

Are you looking for the right tools and software for your marketing automation?

Contact us today. Let's talk automation.

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