8 Compelling Content Marketing Trends to Watch

2. Leveraging Multimedia

The need to create compelling visual content which can be communicated across multiple distribution channels continues to increase in 2021. It is in line with the prediction by Venngage that more than 70% of businesses would rely heavily on visual content in 2021. Therefore, other multimedia formats besides video content are essential for effective content marketing.

Types of visual content frequently used in content marketing include; Stock photos, Original graphics, (e.g., infographics and illustrations), Charts, and Data visualizations.

Visual content is an adaptation by marketers to the decrease in people's attention spans globally with the rise of visual social platforms. It has several advantages, For instance, it; allows for better comprehension of the material, engages the audience, and is easy to share on a variety of channels hence drive traffic

4. Content Personalization

Another content marketing strategy to watch in 2021 is the delivery of content tailored to the consumer's needs. Content personalization allows you to share content that is in line with what the consumer wants. Emails, pop-ups, and other types of content are more effective when they appeal to the consumer's likes, needs, and desires.

But how do you know what the consumer wants?

You can get all the details to help you tailor your content by studying the behavior of your target audience. One of the easiest ways you can use to collect data from your website visitors is by leveraging the power of AI, a process called content hyper-personalization. You can use 3rd party applications like Google Analytics or HubSpot's Marketing Hub to collect such data and create personalized content for your visitor.

6. Leveraging Virtual Events and Webinars

Despite the easing of health and safety restrictions due to the pandemic, the number of virtual events and webinars remains high in 2021. It was originally out of convenience, but webinars, for instance, have become preferable because a consumer is not limited by location, they have the ability to access the content on-demand when recorded, and the audience can ask questions and engage easily.

With the global webinar market projected to hit $800million by 2023, which is $253m above the value in 2015, webinars are something you should definitely consider.

8. Content Re-purposing

In a bid to create engaging content with fewer resources, content marketers have turned to the re-purposing of content. Existing high-quality content is now repackaged into different formats and shared across different platforms. Some of the significant benefits of re-purposing content include saving time, reaching different audiences, and enhancing organic traffic.

Among the ways you can re-purpose content include turning a blog post into an eBook, texting transcripts or SEO-optimized blog post out of a podcast episode or creating a slide presentation from a top-performing blog-post.

You can start assessing your content and see how you can make the best out of those posts that are performing well. "In every panel discussion, there's at least five social media posts, a blog post, a newsletter mention," says Brooklyn Nash.