The Impact of UI/UX on Your Business
How long do website visitors stick around before clicking the browser’s “Go Back” button? It’s a perpetual question, yet the response never changes: not that long.
According to Forbes 53 percent of mobile website users will leave a website if it doesn’t load within three minutes. Further reports reveal that between 70% and 96% of website visitors never revisit a website they had bounced from.
In a world of short consumer attention spans, how do you convince your website visitors to stay? While there are various ways to keep visitors on your website longer, keeping visitors engaged hinges on just one thing – how visitors perceive your website.
Is your website easy to use? Is it pleasant to use? The answers to these questions form the basis of your website visitors’ decision on whether they’ll stay or not. If all you’ve seen is a high bounce rate since you established your eCommerce site, there’s no better time to learn about the impact of UI/UX on your business than now.