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The Impact of UI/UX on Your Business


Jan 2021

The Impact of UI/UX on Your Business

How long do website visitors stick around before clicking the browser’s “Go Back” button? It’s a perpetual question, yet the response never changes: not that long.

According to Forbes 53 percent of mobile website users will leave a website if it doesn’t load within three minutes. Further reports reveal that between 70% and 96% of website visitors never revisit a website they had bounced from.

In a world of short consumer attention spans, how do you convince your website visitors to stay? While there are various ways to keep visitors on your website longer, keeping visitors engaged hinges on just one thing – how visitors perceive your website.

Is your website easy to use? Is it pleasant to use? The answers to these questions form the basis of your website visitors’ decision on whether they’ll stay or not. If all you’ve seen is a high bounce rate since you established your eCommerce site, there’s no better time to learn about the impact of UI/UX on your business than now.

What is Technical SEO, Exactly?

Load quickly
Be easy to use and navigate
Contain useful and relevant content
Be responsive as such that it can be accessed on all devices

When designing your eCommerce website, you must look beyond merely creating a pretty website. You should also consider your website visitors’ pleasure and enjoyment in.

accessing and navigating through your website. Make sure that your website loads fast, it’s easy to navigate, and it can be accessed on mobile devices.

What is UI/UX Design?

User Interface, or simply UI, is the user-facing design of an application or website. It comprises of elements on a website that enable visitors to find their way around a website, including:

Navigation optionsThese are elements of a website that help users to move around a website. These elements include the search bar, menu bar, sliders, table of contents, etc.

User input optionsThese are elements of a website that users input from their end. These elements include drop-down menus, checkboxes, text fields, toggles, etc.

Help optionsThese are elements of a website that help users who don’t know how to reach a particular part of the site or perform an action on the site.

Informational optionsThese are elements that provide users with helpful information about your website, such as notifications, pop-up windows, message boxes, etc

If your eCommerce site has slow load times, is tough to navigate, is unresponsive or not generating leads, you should seriously consider investing in a website redesign sooner rather than later. Like a shop renovation, a website redesign involves rebuilding your website to enhance it with new features that will improve the overall user experience.

Getting started with a website redesign starts with reaching out to a professional team that can bring the expertise needed to come up with a successful redesign. Here at Ninedot, we are a web design and digital marketing agency that guides eCommerce site owners through our streamlined and results-driven web design process.

What’s the Importance of UI/UX Design on your Ecommerce Business?

Like shopping at a brick-and-mortar store, shopping at an eCommerce site should be seamless, fast, and convenient. The objective of UI/UX design is to eliminate any ambiguity in the minds of eCommerce website visitors and make their shopping experience convenient and enjoyable. The following are some pointers that highlight the importance of UI/UX design in eCommerce sites

Captivate Website Visitors

When customers visit your website, you have just a few seconds to leave an impression on them. The majority of potential customers will only decide to stay if your website is compelling enough, otherwise, they’ll leave. When you design your eCommerce site with your users in mind, you will captivate more visitors and encourage them to stay on your eCommerce site longer. The longer they stay, the more likely they are to see your offerings and buy them.

Encourage Interaction

You don’t want visitors to linger around doing nothing – you want them to take some action and interact with your brand. UI/UX design incorporates some visual elements that encourage interactions, such as written content, videos, images, adverts, and calls-to-action. When potential customers interact with you, they get one step closer to becoming paying customers.

Promote Customer Loyalty

With a great UI/UX design, it becomes easy to boost your customers’ satisfaction. Customers tend to stay loyal to brands that make them happy and content. Statistics indicate that 73 percent of customers state that a good experience is key in influencing their brand loyalties. Creating repeat customers is more beneficial to your business than trying to acquire new customers— both in effort and financially.

Encourage Recommendations

Happy, satisfied customers are likely to speak about the businesses they buy from. Loyal customers are not only five times more likely to buy from a brand repeatedly, but they are also four times more likely to refer a friend to the brand. A free recommendation from a current customer is far more powerful than a paid advert.

Improve ROI

When your eCommerce site has an easy-to-use and easy-to-navigate website, it makes it easy for you to hold visitors longer on your site and convert them into leads. Happy customers also tend to recommend your business to others, which ultimately results in an increase in buying customers, thus increasing your business’ ROI.

User Experience design, or simply UX design, is a design process that focuses on developing systems that offer an exceptional experience for users. In other words, UX design is an approach to design that takes users into account.

Grow Smarter

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Not sure where to start? Let us guide you through a free audit of your website. Schedule a time that works for you and we’ll tackle it together.