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hello@ninedot.com
headquarters

Ninedot LLC
225 Dyer Street
Providence, RI 02902   

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Pet Marketing

The Pet Industry Is Booming… So Why Are So Many Websites Still Boring?

7

Apr 2025

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Every business is different, but the basics remain the same. Thus, marketing automation can help your business grow in wide-ranging ways.

We just got back from Global Pet Expo, and let’s just say… the treats were top-tier. The tech? Not so much.

We spent the week chatting with premium brands, fresh startups, and long-standing legends doing incredible things—from better ingredients to sustainable toys and vet-approved formulas. But one thing stuck out like a squeaky toy at a funeral:
 
👉 Not one booth had a truly engaging digital experience.
👉 No personalized tech. No AI. No smart web integrations.
👉 QR codes led to… a homepage. That’s it.
 

Y’all… we can do better.

Your Website Is Not Just a Brochure — It’s Your Hardest-Working Sales Rep

 
Let’s be real. Your booth? It lasts 3 days.

Your website? It’s your 24/7 storefront, salesperson, and support team rolled into one.
 
Yet too many pet brands—especially the small to mid-sized ones—are still treating their site like a digital business card. Static. Unpersonalized. Not built to convert.
 
Meanwhile, pet parents are expecting experiences. They want:
  • Product finders that actually help (not just filters)

  • Tailored recommendations for their pet

  • Instant education without a science degree

  • A site that feels as premium as the $45 bag of duck-and-quinoa dog kibble
And the good news? You don’t need to blow up your whole site to make this happen. Tools like Octane AI let you build engaging, on-brand quizzes that live right on your Shopify site. Ask a few smart questions about the customer’s pet and BOOM — product recommendations that actually make sense.
 
Want to upgrade the look without touching a line of code? Replo gives your team the power to build high-converting landing pages and bundles without waiting six weeks on dev. It’s drag-and-drop meets performance design.
 
This is the stuff that makes your website work, not just exist.

Knockoffs Are Inevitable. But Being Forgettable? That’s Optional.

 
Let’s talk market reality. The premium pet space is crowded and getting louder. Cheaper competitors are copying your formulas, undercutting your price, and racing you to the top.
 
You know your product is better. But does your site communicate that?

Does it make the case for value—or just list ingredients in size 12 font?
 
Take BoxieCat. They’re not just surviving—they’re thriving. VP of Sales Ken Wilks said, “We’ve invested heavily in helping our customers understand the value our product offers.”
 
Result? 80% customer retention. That’s no accident.
 
That kind of loyalty isn’t just about a great product. It’s about storytelling, UX clarity, and frictionless journeys. Start by understanding what’s working (and what’s not). A free tool like Hotjar gives you heatmaps, scroll data, and click tracking so you can literally see where users drop off.
 
Spoiler: It’s usually somewhere between “this product looks interesting” and “this checkout is annoying.”

Where’s the AI? Seriously.

 
This is 2025. AI isn’t just for Silicon Valley bros anymore — it’s for pet brands that want to sell smarter, faster, and more authentically.
 
Think beyond chatbots. Think branded AI shopping assistants trained on your FAQs, reviews, and product knowledge.

Think AI-generated reorder reminders (“Your pup’s favorite salmon treats are probably gone by now… want us to send more?”)
 
Tools like:
  • Tidio with AI (for Shopify/WordPress): branded, conversational assistants that can answer real questions.

  • Repeat: personalize reorder flows based on consumption habits.

  • ConvertFlow: personalize your homepage offers based on whether they’re new, returning, or ready to buy.

These tools talk to your customers like you would — if you had a 100-person sales team working around the clock.

So, What’s the Fix?

You don’t need to burn your site down and start over. You just need a smarter digital game plan.

 

At Ninedot, we help pet brands:

  • Add AI-powered personalization to sites that feel flat

  • Run UX tune-ups that fix funnels without a full rebuild

  • Build content engines that educate and convert

  • Keep evolving with performance-based support that grows as you do

We call it BetterThinking — a framework that helps you lead with value, not gimmicks.

 

Want to DIY some of this? Go for it. We’ll keep cheering you on.


But if you’re ready for strategy, speed, and a team that speaks both tech and treats, we’re here.

 

Ready to Build a Smarter Pet Brand?

 

Let’s turn your website into a loyal, hardworking member of your sales team.
Let’s give your customers an experience that keeps them coming back (tail wagging and wallet open).


Let’s make premium feel premium — digitally.

 

Because in the pet industry, trust is everything. And it starts online.

 

→ Book your free strategy call

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Providence, RI 02903

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