Here’s a glimpse of what you’ll learn:
- Todd Dittman shares his career trajectory that primed him to lead IndiePet
- The inspiration for founding IndiePet
- What is “Neighborhood Pet Store Day?”
- The advantages of being an IndiePet member
- Todd on the definition of success
In this episode…
IndiePet is the first company to fully support the network of independent and neighborhood pet stores and owners in North America. The association collaborates with pet retailers working harmoniously to maintain a robust, sustainable, and burgeoning community at the center of the pet industry. If you are a small pet store owner, how can you benefit from being an association member?
Large pet store conglomerates such as Chewy.com, PetSmart, Petco, Amazon, and Walmart often overshadow small, self-reliant markets. Todd Dittman, a leader in the pet space, explains that IndiePet sets out to give smaller chains a voice through competitive marketing campaigns like the Neighborhood Pet Store Day. Regarding support, IndiePet conducts conferences — or Indie chats — with retailers on issues like inflation, employee turnover, best practices, and industry trends. The association also supplies member-to-member promotions, product-information catalogs, and supplier referral pages. Through the efforts of IndiePet, independent retailers in the space can pool resources to become better merchants and operators and grow and thrive.
On today’s episode of Marketing Tales, host Mark Bevington interviews Todd Dittman, the Executive Director of IndiePet, about the association's mission. Todd addresses the inspiration for founding IndiePet, the annual event “Neighborhood Pet Store Day,” and the benefits of being an association member.
Resources mentioned in this episode
Sponsor for this episode
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
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