Here's a glimpse of what you'll learn:

  • Johan Axelsson expounds on his background in distribution and manufacturing
  • Overcoming challenges as an emerging entrepreneur
  • Scaling a business at a larger capacity
  • Johan offers aspiring entrepreneurs strategies for starting a business
  • Methods for streamlining distribution and manufacturing
  • How do you define success as a business owner?
  • Johan reflects on the best advice he’s been given

In this episode…

The main objective as a business owner is to scale beyond seven figures. But the path to this kind of growth involves numerous steps, trials, and learning curves. What strategies can emerging entrepreneurs execute to stay on track to achieving their goals?

The first step to starting a business is to develop a solution to a consumer need. Once you’ve resolved that idea, create a marketing strategy. Johan Axelsson, a business leader and serial entrepreneur, also recommends a thought-out product development. Having too broad a business presents challenges such as loss of focus, disparate revenue, and subpar product quality. Instead, focus on a niche or specialty in which you are the expert, making you more in demand. Furthermore, having a vision and remaining steadfast to your business’s core values can help you stay focused, keeping you on track to reaching your end game.

In this episode of Marketing Tails with Mark Bevington, Johan Axelsson, Founder and former President of LeanSwift and Global Consulting Head of Infor Practice at Wipro, talks about providing specialized services and scalability. Johan shares how he overcame obstacles as an up-and-coming entrepreneur, scaling a business at different levels, methods for streamlining distribution and manufacturing, and strategies for starting a business

Resources mentioned in this episode



Sponsor for this episode

This episode is brought to you by Ninedot.

Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business. 

Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling. 

We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients. 

We’re excited to build a relationship with you.

If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!

The level of expertise from Ninedot that we are getting is unparalleled. They are game changers.”
Nicole Dominguez,

VP Marketing PetFood Experts

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