Here's a glimpse of what you'll learn:
- Cindy Dunston Quirk explains the expletive tagline
- Cindy reflects on the origin of Scout & Zoe’s
- Scout & Zoe’s three pillars
- The challenges of being a small business owner
- Why it’s vital to use human-grade ingredients in pet food
- Personalizing customer service
- What is Scouting for the Cure?
- Cindy offers advice to business owners
In this episode…
Pets are no longer afterthoughts, left to fend for themselves — they are fully immersed into their forever homes, well-cared for, and considered four-legged children. So it stands to reason that fur parents want to feed their “fur babies” top-notch products, which is why the dog food business is projected to surpass $160 billion by 2029. How can business owners in the pet industry differentiate themselves in a ubiquitous market?
Cindy Dunston Quirk, a passionate dog lover and entrepreneur, advocates for having a mission and executing it fully. Consumers gravitate toward companies that support their communities and manufacture sustainable goods. It’s also essential to produce pet food with human-grade ingredients that are edible for humans and meet federal packaging regulations. Cindy also cautions against complacency and advises staying ahead of the competition through innovation. She recommends staying up-to-date on trends and looking for solutions in the pet industry, which is why she created Chophouse Ready Raw, a simplified raw food for raw feeders who travel and board their pets.
In this episode of Marketing Tails with Mark Bevington, Cindy Dunston Quirk, Founder and Chief Dog Lover of Scout & Zoe’s Premium Pet Products, discusses the business and its mission. Cindy shares Scout & Zoe’s three pillars, the importance of using human-grade ingredients in pet food, and personalizing customer service.
Resources mentioned in this episode
Sponsor for this episode
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!
