Here's a glimpse of what you'll learn:
- Jessie Wallace provides an overview of her background
- Jessie discusses her introduction to branding and client relationships
- Why authenticity in branding matters
- Establishing customer trust by delivering on promises
- Marketing trends: Does it work for all brands?
- The marketing lessons that Jessie has learned throughout her career
- Jessie shares advice that has impacted her life
In this episode…
In this episode of Marketing Tails with Mark Bevington, Jessie Wallace, Marketing Coordinator at Nordblom Company, discusses marketing, branding, and building client relationships. Jessie shares why authenticity in branding matters, how to establish customer trust, and why marketing trends may not work for certain brands.
When executed correctly, authenticity can be a powerful tool for building customer relationships and establishing a strong brand. How can marketers show credibility and reliability in their messaging?
Marketing expert Jessie Wallace explains authenticity is critical in branding because it allows businesses to connect more deeply with their target demographic. When a brand shows genuinity, it creates a sense of customer trust, leading to loyalty and repeat business. Jessie affirms that the human touch is the best strategy when generating content because it builds a unique brand identity. To do this, she advocates for understanding your core audience and intended market. In her 10-plus years in the industry, Jessie also shares that experience doesn’t mean knowing it all, so don’t be afraid to seek expert guidance and help.
Resources mentioned in this episode
Sponsor for this episode
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!
