Safeguarding eCommerce in an Evolving Digital Landscape

Here's a glimpse of what you'll learn:

• Maya Barkay reflects on her work and living experiences in Tokyo, Japan
• What is EverC and Maya’s role at the organization?
• Detecting e-commerce fraud and how to prevent it
• Leveraging AI in e-commerce risk management
• The technology and security challenges marketing executives encounter
• The importance of cyber intelligence enterprises
• Maya shares her sources of inspiration

In this episode…

As the realm of e-commerce expands in our increasingly digital landscape, the need for robust security measures becomes paramount. In this dynamic environment, what are innovative solutions for detecting and preventing e-commerce fraud?

Marketing executives like Maya Barkay are at the crossroads of technology and security challenges. With an unwavering commitment to security, companies like EverC employ advanced technologies and strategies to identify and thwart fraudulent activities in the digital marketplace. Safeguarding online shopping is a collective endeavor that involves the relentless pursuit of fraud detection, the strategic application of AI in risk management, and the adept leadership of marketing executives. As technology continues to reshape the e-commerce landscape, the commitment to security and innovation ensures a resilient digital marketplace that instills confidence in consumers and businesses alike.

In this episode of Marketing Tails, Mark Bevington hosts Maya Barkay, Vice President of Marketing at EverC, to delve into the crucial realm of e-commerce security. Maya sheds light on EverC’s mission, the intricate process of detecting and preventing e-commerce fraud, potential AI applications in risk management, and the technology and security challenges marketing leaders encounter. 

Resources mentioned in this episode

• Ninedot
• Mark Bevington on LinkedIn
• Maya Barkay on LinkedIn
• EverC
• Franz Werner on LinkedIn
• "How To Stay Human in an AI Tech-Driven World” with Shannon Rosic on the Marketing Tails Podcast

Sponsor for this episode

This episode is brought to you by Ninedot.

Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business. 

Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling. 

We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients. 

We’re excited to build a relationship with you.

If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!