Harnessing Data Integration in CRMs for Business Growth

Here's a glimpse of what you'll learn:

• David Masulli shares insights on CRM data integration and marketing automation
• The evolution of David’s career from lab research to RevOps
  Using HubSpot for CRM
• The importance of mapping out business processes before implementing a CRM
• How can companies without dedicated marketing teams streamline CRM?
• David’s experience as a speaker at HubSpot’s Inbound conference
• What is David’s driving force?

In this episode…

In the rapidly evolving business landscape, customer relationship management has become essential for delivering exceptional experiences and building loyalty. In addition to managing and analyzing customer data, CRMs are powerful tools for understanding customer behavior and preferences. How can businesses harness the full potential of CRM?

According to RevOps veteran David Masulli, the key lies in making data frictionless and easy to use through integration. He highlights the significance of centralized data access offered by CRM platforms like HubSpot, which ensures that data is accessible across the entire customer journey. By integrating the data in one place, HubSpot enhances the experience for your customers, clients, and influencers you're collaborating with. This approach to CRM not only helps you tailor your marketing efforts, but also provides actionable insights you can leverage to improve overall customer service quality and retention.

In this episode of Marketing Tails, Mark Bevington hosts David Masulli, CRM Manager at Pet Food Experts, to delve into the power of data integration in CRM. David highlights the significance of centralized data access, the importance of mapping out business processes before implementing a CRM, and how to choose a CRM that aligns with your company’s goals. He also shares his transition to marketing and RevOps and what motivates his drive for success.

Resources mentioned in this episode

• Ninedot
• Mark Bevington on LinkedIn
• David Masulli on LinkedIn
• Pet Food Experts
• HubSpot
  
  
  
  

Sponsor for this episode

This episode is brought to you by Ninedot.

Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business. 

Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling. 

We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients. 

We’re excited to build a relationship with you.

If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!