The Science of Relieving Pet Allergies

Here's a glimpse of what you'll learn:

• Jordan Sand talks about his science-driven background
• How Jordan balances entrepreneurship with research
• The science behind Happy Scratch
• The early stages of marketing Happy Scratch to mainstream audiences
• Supplements versus pharmaceuticals: educating consumers 

In this episode…

How can you merge two seemingly contrasting passions to develop a comprehensive business model? By identifying a market need and staying true to your goals, you can build a sustainable business. What strategies can you employ to market your new business venture?

Fueled by a desire to make his scientific discoveries available to the mass market, Jordan Sand researched pet immunology to develop a supplement that targets and reduces pets’ skin allergies. His background and dual passions have allowed him to formulate a reputable and appealing product. Having just launched the technology, Jordan has discovered that he can boost brand awareness by including case stories and educating consumers about the benefits of traditional supplements over pharmaceuticals.

In this episode of Marketing Tails, Jordan Sand, Co-founder of Cold Water Technologies, joins host Mark Bevington to discuss how he has developed and marketed a pet allergy supplement. Jordan shares the science behind the brand, Happy Scratch’s growth strategies, and how he balances entrepreneurship with research.

Resources mentioned in this episode

• Ninedot
• Mark Bevington on LinkedIn
• Jordan Sand on LinkedIn
• Happy Scratch: Website | Email
• “TESTIMONIALS STINK! Video Case Stories Will 10x Your Business” with Ian Garlic on Marketing Tails
  
  
  

Sponsor for this episode

This episode is brought to you by Ninedot.

Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business. 

Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling. 

We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients. 

We’re excited to build a relationship with you.

If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!