As consumers become increasingly concerned with their pets’ well-being, the demand for innovative, high-quality products rises. From sustainable sourcing and eco-friendly packaging to incorporating functional ingredients, understanding these trends can significantly impact your brand's relevance and appeal. Learn how a thriving pet food brand is meeting the expectations of today's discerning pet owners.
Culinary chef Melinda Kirk Stenger delves into the industry's ever-evolving landscape, exploring emerging trends and innovative practices while offering a glimpse into the art of creating pet cakes. She provides insights on global expansion for pet-friendly businesses, championing human-grade ingredients and an unwavering belief in product integrity. Additionally, Melinda underscores the significance of marketing prowess, spotlighting strategies that captivate younger demographics and wield influence across social media platforms.
In this episode of Marketing Tails, Mark Bevington sits down with Melinda Kirk Stenger, the CEO and Founder of PetCakes, to discuss the multifaceted pet treats landscape. Melinda provides invaluable experiences and expertise for sustainable growth and global expansion, delves into proven marketing practices, highlights a commitment to quality and innovation, and emphasizes the impact of community engagement.
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!