Here's a glimpse of what you'll learn:
- Dan Coughlin explains influencer marketing
- What is influencer amplification?
- Content creator versus influencer
- The future of influencer marketing
- How smaller pet companies can leverage social media to scale their businesses
- Using analytics to measure campaign success
- Strategies for brands seeking to partner with influencers
- Trends in influencer marketing
In this episode…
In this episode of Marketing Tails, Mark Bevington welcomes Dan Coughlin to discuss the benefits of influencer marketing. Dan explains influencer marketing, how smaller pet companies can leverage social media to scale their business, and brand strategies for partnering with influencers.
Social media is a dynamic platform for marketing pet brands. It’s a community builder where brands can reach their target audience and engage them with visual and entertaining content. What strategies help accounts stand out from the competition?
Marketing strategist Dan Coughlin declares that you should just start posting content. Many people erroneously believe they need a team of videographers and photographers, but Don affirms that any team member can shoot great content with a smartphone. He also explains that pet niches have the advantage of filming fun and humorous material — content that consistently dominates on TikTok and Instagram. Additionally, Don advises partnering with influencers to market products. Brands can foster a connection with followers who are content creators and offer to send them free products to review on their platforms.
Resources mentioned in this episode
Sponsor for this episode
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!
