Here's a glimpse of what you'll learn:
- [1:33] Sara McCarville's mission to create effective equine care solutions
- [4:47] MAVRIK’s research and development process for products
- [7:20] How Sara sets MAVRIK’s products apart from market competition
- [11:29] The key to creating noise in an oversaturated market
- [14:23] Finding ROI in social media
- [19:30] Sara on delegating work duties within her company and family
- [23:18] The benefits of using MAVRIK products as preventative care
In this episode…
Equine ailments encompass a range of diseases, injuries, and health conditions affecting horses. These issues can have a profound impact on a horse's health, performance, and well-being, as well as the safety and success of their riders.
Recognizing the challenges faced by horses and their riders, entrepreneur and horse lover Sara McCarville founded MAVRIK equine to create effective equine care solutions. A key factor behind the efficacy of MAVRIK's products is the sourcing of high-quality essential oils. By choosing these all-natural oil products, horse owners and equestrian riders can provide safer, more effective care for their horses, supporting their overall health and well-being. Sara's dedication continues to advance the field of equine care, significantly improving the lives of horses and their riders.
In this episode of Marketing Tails, Mark Bevington welcomes Sara McCarville, Founder and CEO of MAVRIK Equine, to discuss equine ailments and solutions. Sara delves into MAVRIK equine's origins, the meticulous creation of its products, and her refined marketing strategies. She also offers entrepreneurs an honest look at the struggles of a startup.
Resources mentioned in this episode
Quotable Moments:
- "You need a really strong marketing engine upfront, but how do you make sure you can afford that?"
- "If it's not trackable, don't do it."
- "I leaned into my background in microbiology heavily through the R&D period."
- "We work. The formulas I put together are calculated down to the milliliter."
- "Know who you are as a company and what you're trying to solve for."
Action Steps:
- Conduct thorough research and development before launching a product: This ensures solutions are scientifically sound and effective.
- Source high-quality ingredients, as quality sourcing enhances product efficacy and customer satisfaction.
- Focus on one marketing channel at a time: Mastering one channel before expanding prevents resource dilution and improves ROI.
- Track every marketing action: Tracking allows analysis of each campaign's success and helps focus on the most effective strategies.
- Approach entrepreneurship with patience and a learning mindset to navigate growth challenges and foster continuous improvement.
Sponsor for this episode
This episode is brought to you by Ninedot.
Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business.
Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling.
We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients.
We’re excited to build a relationship with you.
If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!
