Here's a glimpse of what you'll learn:
- Shannon Rosic discusses her venture in barrel racing and how it correlates to marketing
- What is Informa — and what services does it offer?
- Is there value in working in a specialized field?
- How to remain human in a technology-driven world
- The latest technology trends impacting wealth management
In this episode…
A specialized career field demands additional training and credentials and is typically associated with a substantial salary. It also requires honing unique skills and staying up-to-date on the latest trends, such as innovative technology. With so many businesses adopting AI, how can society remain human in a high-tech world?
Inventive tools like ChatGPT streamline operations, maximize productivity, and give businesses a competitive edge — aiding growth and profitability. However, according to marketing specialist Shannon Rosic, what it cannot do is replace human interaction. Technology is ever-evolving — if used properly, trends such as voice search and video shorts can enhance relationships and consumer engagement. But when providing a service in a customer-facing business, people also want to feel “special.” Companies need to be communicative and build a genuine rapport to gain client trust and retain loyalty.
Join Mark Bevington in this episode of Marketing Tales as he chats with Shannon Rosic, Director of WealthStack Content and Solutions at Informa, about human interaction in a tech-oriented society. Shannon discusses her career in wealth technology, the value in working in specialized fields, and how the latest technology trends impact customer-business relationships.
Resources mentioned in this episode
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This episode is brought to you by Ninedot.
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