TESTIMONIALS STINK! Video Case Stories Will 10X Your Business

Here's a glimpse of what you'll learn:

• Ian Garlic muses over his fascination with video stories
• What is the mere-exposure effect?
• The difference between video stories and testimonials
• Proven methods to create effective narratives
• Why is YouTube imperative to a company’s business growth?
• How video platforms create a ROI 
• Video SEO strategies and AI’s role in video marketing strategies
• Current challenges business owners face
  
  

In this episode…

In this episode of Marketing Tails with Mark Bevington, Founder of Video Case Story Ian Garlic joins the show to discuss the power of video storytelling. Ian explains the mere-exposure effect, the difference between video stories and testimonials, proven methods to create effective narratives, and why YouTube is imperative to scale a business.

Video storytelling is a powerful tool that can help businesses attract their desired target audience. But what makes video case stories an effective growth strategy?

Brand marketing expert Ian Garlic explains that video narratives with compelling story arcs allow businesses to connect with their customers on a personal level. Empathic stories can persuade people to act, such as donating to a worthy cause. Ian advises interviewers to sit down with their subjects and have a meaningful conversation when creating dynamic videos. Although emailing the interviewee a questionnaire to answer is time-efficient, it’s impossible to determine a story angle in this way. Before producing a video feature, it’s essential to have goals in mind, such as why you want to interview the individual, what information you want to gather, and the intended platform.

Resources mentioned in this episode

• Ninedot
• Mark Bevington on LinkedIn
• Ian Garlic’s Website | LinkedIn | YouTube
• Garlic Marketing Show
• Video Case Story 
• Video Testimonials That Land the Big Fish: The Proven Marketing Strategy to Attract Bigger Clients, Increase Sales, and Achieve Real YouTube Results With Video Case Stories by Ian Garlic
• Dr. Paul Zak on LinkedIn
• Kasim Aslam on LinkedIn
• Jason Swenk on LinkedIn

Sponsor for this episode

This episode is brought to you by Ninedot.

Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business. 

Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling. 

We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients. 

We’re excited to build a relationship with you.

If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!