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Digital Marketing: flyer FT

Becoming the gold standard for integrated order management software

Digital Marketing

Improving User Engagement

Flyer FT engaged Ninedot to migrate an outdated CRM system and create a cohesive and more fluid digital marketing approach to engaging their customers and sales prospects. Our solution, HubSpot of course.

The Challenge

Migrating a decade old CRM system is never an easy task. Ninedot was challenged to clean up the CRM and migrate to HubSpot's robust CRM and Marketing Hub. Ninedot was also charged with creating a cohesive inbound marketing assets to be used to better align sales and marketing teams.

Our Analysis

An extensive migration and creative plan was developed to set a strong foundation for Flyer FT to grow and properly market to potential prospects and customers. Ninedot's creative team designed a fluid set of HubSpot assets while maintaining a clear vision informed by analytics and UI/UX heat mapping to better the customers experience through all marketing touch points.

Results

User Driven Experience

ANALYTICS

Laying the Foundation for New and Continued Engagement

With a new CRM comes new opportunities at both the mirco and macro level. Tracking a prospect from the inception of a journey through the closing of a sale (and beyond) has given insight into behaviors and trends across individual users, while tracking open rates, bounce rates and overall engagement has given us insight at a larger scale. We continue to see growth as we implement insight-driven changes to optimize the website, marketing assets, CRM management and overall marketing plan.

1

Refined user journey through the website with a navigation and content "refresh"

2

Increased nurture capabilities across marketing and sales teams with HubSpot

3

Implemented a more cohesive brand across website and all marketing touchpoints

Easy Navigation

Responsive Design

UI/UX Creative Modules

Grow Smarter

Schedule Your Free Website Audit

Not sure where to start? Let us guide you through a free audit of your website. Schedule a time that works for you and we’ll tackle it together.