Anguilla's only 6-Star Relais & Châteaux Hotel on the island, Quintessence Hotel, 'Q Hotel', engaged Ninedot to redesign their website and position the property internationally for search engine optimization. The website has seen more than a 200% increase in overall traffic and has secured more bookings than in the previous year.
Small but mighty, the beautiful island of Anguilla enchants and delights. However, Q Hotel's previous website was simply outdated and not properly designed to showcase the relaxed elegance the Hotel had to offer. Ninedot was hired to visit the property and create a unique and modern design that would position the property in international search and increase guest bookings.
During a 3-night stay at Q Hotel, we were tasked with leveraging our visit to deep dive into the unique story and beauty that the hotel had to offer. Along with the Q Hotel team, we collaborated through exhaustive in-person creative brainstorming, mood boarding, photography planning, and brand identity workshops. This effort was used to set the tone and overall creative direction for the website and the results were quintessentially perfect.
The wireframes were an essential creative element to ensure we were guiding the core personas through the website.
Persona Driven UI/UX
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