Functional and Tasty Dog Treats: How To Develop the Winning Combo

Here's a glimpse of what you'll learn:

• Rianna Young shares Happy Hounds’ origin story
• Rianna’s most pressing challenge managing and marketing her brand
• What makes Happy Hounds’ treats unique?
• Channeling the creative energy to develop new products 
• Key takeaways from Global Pet Expo 2024
• How Happy Hounds sources ingredients
  
  

In this episode…

So many pet companies are trying to create something new in the industry. From all-natural, wholesome dog food to treats fit for human consumption, brands want to capture consumers’ attention with unique products. How are they accomplishing this?

Having paved a distinct path in the industry with diverse CBD treats, Rianna Young has distinguished her brand by using human-grade food and ingredients in her products. With medicinal snacks and textured treats, she creates familiar and accessible products. When marketing functional products, Rianna suggests surveying and talking to pet owners and offering samples to gather data about common pet issues, allowing you to assess demand and formulate new product lines.

In this episode of Marketing Tails, Mark Bevington sits down with Rianna Young, the Founder and CEO of Happy Hounds, to discuss how she broke into the functional pet food space. Rianna shares her key takeaways from Global Pet Expo 2024, how she sources ingredients, and the unique qualities of the brand’s products.

Resources mentioned in this episode

• Ninedot
• Mark Bevington on LinkedIn
• Rianna Young
• Happy Hounds: Website | Instagram
• “Positioning Independent Pet Retailers for Success” with Todd Dittman on Marketing Tails
• “TESTIMONIALS STINK! Video Case Stories Will 10x Your Business” with Ian Garlic on Marketing Tails

Sponsor for this episode

This episode is brought to you by Ninedot.

Ninedot is a digital marketing agency specializing in UI/UX and web design to grow your business. 

Our growth-centered team provides web design, web development, user experience development, graphic design, and SEO to maximize scaling. 

We are humbled to call Pet Food Experts, Animal Care Centers of NYC and Potter League – some of the world’s growing and most-established brands – our clients. 

We’re excited to build a relationship with you.

If you’re ready to turn your underperforming website into your best sales tool, go to Ninedot.com or email us at hello@ninedot.com to learn more today!